Emirates had the perfect response to ridiculous criticism from United Airlines

The world took to social media in response to a widely circulated video of a man being violently dragged off a United Airlines aircraft in the U.S. for refusing to give up his seat on an overbooked flight.

The incident took place on Sunday, and it wasn't only tweeps and social media users who who were commenting on it, airlines joined in as well. 

In spot on marketing moves, both Royal Jordanian and Emirates Airline took the opportunity to respond to the incident, each in their own way.

While Jordan's flagship carrier had a brilliant but more subtle response, Emirates clearly trolled the airline and its CEO Oscar Munoz, directly responding to comments he had previously made on Gulf airlines. 

“Those airlines aren’t airlines. They’re international branding vehicles for their countries,” Munoz told reporters on the sidelines of the U.S. Chamber of Commerce Aviation Summit in Washington DC in March.

In a video shared on their social media pages on Tuesday, Emirates reminded the world that not only is it "a real airline," but also the "best in the world," according to Trip Advisor's latest surveys.   

The video ends with a tongue in cheek modification of United's slogan: "Fly the friendly skies," with Emirates adding "this time for real."

In recent years various American airlines including United, have been highly critical of the Dubai-based Emirates. 

U.S. trio American Airlines, Delta Air Lines and United Airlines even accused Emirates, Qatar Airways and Etihad Airways of "cheating by receiving $50 billion in government subsidies," according to Business Insider.

U.S. airlines have also lobbied to limit their Middle Eastern rivals' access to the U.S. market.

The airline CEO's first apology after the incident came on Monday but was heavily criticized after he referred to the violent removal as an effort to “re-accommodate passengers."

On Tuesday, Munoz released a second apology after a significant plunge in the company's stock shares.

"No one should ever be mistreated this way," he said, adding that the company is adamant on fixing "what’s broken so this never happens again.”

The United Airlines flight, which was going from Chicago to Kentucky, was overbooked and passengers did not agree to voluntarily give up their seats.

That's when the airline representatives chose four random passengers to leave the plane, one of whom refused. This ultimately forced officials to request "the assistance of law enforcement," who then dragged the man from his seat, onto the floor and out of the plane.

The incident was filmed by many passengers who then shared it on social media platforms.

In the past few months the American carrier has been making headlines for all the wrong reasons, including a controversial incident when two girls were barred from boarding a flight because they were wearing leggings.