Earlier this week, UK supermarket chain, Tesco, came under fire on social media for featuring a Muslim family in their 2017 Christmas ad.
The minute-long TV commercial was shared on the chain's official Youtube channel on November 5.
According to Metro, it's "the first of five short videos set to be released over the next few weeks."
In it, British families are featured celebrating Christmas Eve, including a Muslim family, seen entering a house carrying Christmas gifts.
A Sikh family and a gay couple are also featured in the ad, which aims to celebrate and promote diversity in the UK - something that hasn't gone down too well with Islamophobes, racists, and bigots.
The 2.5 seconds that triggered the reaction
Many attacked the ad with offensive tweets
They kept coming...
Many weren't having any of it though
This world has gone mad...
People highlighted the hypocrisy of it all...
Many saw absolutely nothing wrong with the ad
"If you have a problem with Muslims celebrating Christmas, you're a racist"
"All I saw was people. People doing what people do best - coming together to eat"
Tesco issues a statement on the matter
In a statement issued by Tesco amid the intense online backlash, the company refused to back down, defending their latest ad.
A spokesperson for the chain said the campaign aims to "celebrate the many ways we come together at Christmas, and how food sits at the heart of it all."
"Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season."