Snapchat's Discover section is basically where the new generation consumes its media - from news to entertainment to food and lifestyle.
But Arabic content has been lacking ... up until now, that is.
Snapchat recently added a few Arabic media outlets to the Discover section, including, but not limited to, Al Jazeera, MBC and Al Arabiya.
"This is not simply another attempt to fill a millennial niche. Al Jazeera has assembled a team of young storytellers consisting of journalists, influencers and creative talents from around the region to produce the Arabic content for our Snapchat audience," said Yaser Bishr, executive director of digital for Al Jazeera, according to Trade Arabia.
It's definitely a step forward, but not all millennials are feeling it.