In a video posted on their social media platforms on Thursday, Royal Jordanian shared a powerful message against discrimination.
This isn't the first time that their marketing team has turned heads either.
This time, however, they did away with the sarcasm and hit back sternly against discrimination, at a time when it seems to be reaching an all time high.
"Don't be afraid to say no to discrimination"
The video has been making the rounds online and many shared their thoughts on it: