As if people in the Gulf probably didn't already have a closet saturated with Juicy Couture bags, sweatpants, pjs – you name it – the Californian retailer has teamed up with Majid Al Futtaim Fashion to design and produce a custom abaya.
According to The National, the abaya, made of velour, will be emblazoned with a huge logo filled with "more than 1,250 crystal rhinestones and gold domes." It will be accompanied by a sheila, which will be hemmed with gold piping.
Juicy Couture always had a way of going for understated class.
Rajiv Suri, Majid Al Futtaim Fashion's CEO, told The National that this collaboration "fuses the styles of the Middle East and California bringing a unique and glamorous item to the Arab fashion community."
Rumor has it that Dolce & Gabbana will be following in the Californian brand's footsteps, and will be launching a collection of abayas in October. Until then, Emirati women will have to buy Juicy Couture's blazé abaya starting from September when the brand's autumn collection will be available in all stores.