Every culture and society has its misconceptions and stereotypes. And two young Egyptian graphic designers are attempting to fight negative and inaccurate stereotypes through a beautifully designed poster campaign titled " Meen Homma? " or "Who are they?" in English.
Classifying their campaign as a "post-revolution project," Nourhan Moaz and Ghada Wali explain in their artist statement that the campaign is intended to "correct misleading Egyptian/religious and social misconceptions." They see one of the important factors of the Egyptian revolution as "not only to change the corrupt political system but also to eradicate and positively change the corrupt fixed social and cultural beliefs."
Their campaign has received a lot of online attention and was also exhibited at "In the City," a graphic design and sound art exhibition in London that provides a glimpse into four Arab cities. Here are some of our favorite posters from the campaign.
Left: Who says you’re a “man” if you take your rights by force? Right: Who says a high GPA means you had to study medicine or engineering?
Left: Who says a “man” shouldn’t grow his hair? Right: Who says a belly dancer is a “slut”?
Left: Who says all women can’t drive? Right: Who says that every secretary has to be having an affair with her boss?
Left: Who says that a guy and girl sitting together means they are in a relationship? Right: Who says that you’re not a “man” if you cry?
Left: Who says a guy is “gay” just because he’s wearing pink? Right: Who says a “man” has to be muscular?
Left: Who says it’s “inappropriate” for a girl to say she has her period? Right: Who says you’re “crazy” if you go to a psychiatrist?
Left: Who says your “spoiled” if you go to a private university? Right: Who says a “man’s” words aren’t negotiable?
Who says that a girl who goes home late is a “slut”?
Who says a “man” shouldn’t take money from women?
Who says that a divorced woman will be unfair to her kids?