Written nearly entirely in Arabic the billboard says: "Donald Trump, he can’t read this, but he is scared of it anyway." It then directs readers to trumpisscared.org, a single-page website that takes a satirical stab at Trump's Islamophobic statements.
The website is signed off by The Nuisance Committee, a super PAC that was started by founders of the party game Cards Against Humanity.
“It’s tongue-in-cheek with a serious message behind the comedy," Kitty Kurth, spokeswoman for the Nuisance Committee told Detroit News .
The location was chosen because of the large Arab-American population in the area. Michigan is home to the second largest Arab-American population in the United States and the largest mosque in North America is located in Dearborn.
Commenting on the billboard, Dawud Walid, executive director of the Michigan chapter of the Council on American-Islamic Relations, told Detroit News: "It is stating a feeling ... that Donald Trump has been a fear-monger about communities he really doesn’t know. What I’ve been hearing on the streets of Detroit and Dearborn ... I have not spoken to a person yet that they’re going to vote for (Trump) in this upcoming election. The general statements are he’s just a racist bigot and not just against people of the Islamic faith, but he made comments against Latinos and women."
Trump's campaign has been characterized by anti-Muslim rhetoric as well as blatant xenophobia and overt sexism. On several occasions, Trump has called for a ban on Muslims entering the U.S. and has been highly critical of Obama's decision to accept a relatively small number of Syrian refugees.
"The sign is a sarcastic message about Donald Trump judging the Arab and Muslim community without understanding what it’s about," Imad Hamad, president of the American Human Rights Council, said.
"They’re trying to showcase his ignorance of not knowing the truth about Islam, Arabs, and our heritage. You don’t know it, but you fear it."