Royal Jordanian is in a league of its own when comes to online marketing tactics.
The Jordanian carrier's social media team has won over the internet time and time again by responding to international news with witty and hilarious posts.
So, when Selena Gomez and The Weeknd broke up late last month, things were no different.
Naturally, Royal Jordanian had the perfect response to the breakup
Soon after news broke about the couple's split, the carrier used the breakup to advertise its offers on flights from the United States to Jordan.
"Selena! We got THE weekend destination for you," the Royal Jordanian's post read, followed by the U.S.-Jordan flight rate.
The post suggests that Jordan would be the perfect "weekend" destination to help her get over her split with "The Weeknd."
RJ wins the internet, again!
People are cracking up!
"Savage"
Definitely not a first for the Jordanian carrier ...
Remember when it epically trolled Donald Trump's "Muslim Ban"?
The Jordanian carrier trolled U.S. President Donald Trump when he signed an executive order banning people from several Muslim-majority countries. The "Muslim ban" has since been modified and challenged in courts several times.
"Fly to the U.S. with RJ now that you're allowed to," the ad read, accompanied with the savvy replacement of the word "ban" with "bon voyage."
And then joined in on the fight against his Electronics Ban
After the United States and the United Kingdom announced an "electronics ban" in March 2017, restricting passengers flying from a number of Arab countries and airlines from carrying certain devices on flights, Royal Jordanian decided to offer its passengers "alternative solutions" for entertainment.
And of course, its on-point independence day post
In honor of Jordan's 71st Independence day, the airline noted that Jordan has been annually celebrating its own kind of Brexit since May 25, 1945 - a date that marked the official end of Britain's colonial rule in the country.