Egyptian presenter appeared in too many Ramadan ads, people are done

To no-one's surprise, the holy month of Ramadan comes with never-ending series of TV ads between shows, most of which are starred by Arab celebrities.

When in Egypt, specifically, one special star has taken over TV ads... and most importantly, Egyptians' heads. 

Medhat Shalaby, a famous Egyptian TV presenter and commentator specializing in football, made several appearances in this year's Ramadan's advertisements. 

As much as Egyptians are used to watching football games with Shalaby's hilarious commentary, they've had enough with him taking over their TVs.

Memes, jokes, and serious cries for help have been making the rounds on Egyptian social media... all having Shalaby as their center.

As a start, Cottonil is an Egyptian underwear and homewear brand. 

While Egyptians gear up to support their national football team during the 2018 World Cup, Cottonil is encouraging them to cheer for the team while rocking their locally made undershirts - or as it is known in the Arab region, fanella. 

The theme song of this ad has taken Egyptians by surprise, slipping into their unconscious minds and resurfacing when least expected. 

"Wife: He must be thinking of another woman.

Husband: *singing the fanella song*"

"Mr. Medhat, please get out of my head and take the undershirt with you."

"I want someone to love me as much as Medhat Shalaby loves Cottonil's undershirt."

"I was crying a while ago and in the middle of crying, the song played in my head. I stopped crying and kept on laughing at this utter nonsense." 

"Someone, please, get him and his fanella out of my head. I want to sleep."

"It really sucks when I am in the middle of an exam and have Mr. Shalaby popping up in my head saying 'because I worry about you, please wear Cottonil!'" 

"You must be kidding if you want to remember your exams' answers instead of Shalaby's song."

"I suggest they put our curriculum in Cottonil ads and make sure it's in Medhat Shalaby's voice. That way we'll all be top students."  

After starring in the underwear song, Shalaby joined other Egyptian and Arab celebrities to ask for Egyptians' help in supporting Resala, a national charity organization. 

This ad is more on the serious side of Ramadan - a holy month during which offering food, clothes, or money to those in need is favorable. Which is exactly the point of Resala's message in this ad.

But, nevertheless, people were confused and amused by Shalaby's different characters.