If you ever step foot into Egypt, one thing you are guaranteed to notice is the elaborate and intricate patterns and designs on every street. From wall-paper designs to patterns that are hand-carved onto chairs and everything in between, the endless creativity of Egyptians is always present.
After being surrounded with art, patterns, and designs that are present in everyday day life, a young student from the American University in Cairo, Seif Abdelrahman, took that creativity onto a higher platform; he decided to create his own fashion brand out of it.
Wanting to celebrate heritage and showcase the detailed and refined designs and patterns, Abdelrahman launched Za5rafa ; the brand's growing popularity is due its uniqueness, elegance and its celebration of ethnicity, culture, and Egyptian heritage.
Discarding current trends and tight clothing, Za5rafa is playfully going for looser options and vintage fashion trends. The bold move has proven to be quite a success in the market, leaving many Egyptian fashionistas both comfortable and chic. Whoever said comfort and fashionable don't go together was obviously wrong.
Za5rafa's items have the ability to make every girl and woman, no matter what shape or form, feel her best. Therefore, its presence within the Egyptian market may influence other fashion brands abroad. Who knows? Perhaps one day Za5rafa will make it to the big leagues and appear in the New York Fashion Week!
If you want to be the owner of a few standout items, you are in luck because Za5rafa is taking away the hassle of shopping and replacing it with simple Direct Messages on their Instagram account.