Ramadan doesn't just change eating habits in the Middle East – it also has a big effect on consumer behavior, according to a new survey from YouGov.

Of the 60 percent who say they spend more during the holy month, it's not surprising that 71 percent say that food is a top purchase. But 41 percent also report that clothing is a top purchase.

While iftars receive the majority of the attention, 81 percent of respondents said that suhoor was important to making it through Ramadan, with fruit the most popular suhoor meal.

See the full results of the survey in these two infographics from YouGov below:

This website, newsletter, and its content are copyright of Step Platform DMCC - 2021. All rights reserved.

Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following:

• You may print or download to a local hard disk extracts for your personal and non-commercial use only
• You may copy or forward the content to individual third parties for their personal use, but only if you acknowledge the website and newsletter as the source of the material

You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.

You may not, except by clearly referencing or crediting the website and newsletter, share or distribute the content.