After a successful Twitter campaign that got Snapchat to highlight the West Bank, Muslim users have started pleading with the app's Twitter handle to showcase Mecca on July 13, which would coincide with the Night of Destiny or the Night of Power, hoping Snapchat would hear them out again.
The Night of Destiny, or Laylatul Qadr, is thought to be the most important night of Ramadan for the 1.5 billion Muslims around the world. Religious custom dictates that on this night – which is thought to always be one of the odd-numbered last 10 days of Ramadan – angels descend from the heavens to write the destiny of the believers for the next year. This night of worship is exalted in the Quran, and cherished by all Muslims as also a day of repentance.
Muslim users took to Twitter, tweeting to Snapchat with the hashtag #mecca_life, which rose as a worldwide top trending topic Thursday:
Snapchat has yet to respond to the campaign. Meanwhile, Jordanian Twitter users speculated early Friday morning that Amman would go live Saturday morning after Snapchat introduced a new filter.