Adam Saleh, a prominent Yemeni-American YouTuber, was kicked off an American passenger airplane before take-off for speaking Arabic.
And, as you'd expect from a social media star, he captured the experience on video. He said that some five or six passengers yelled out: "Kick them out."
Saleh says that he was told to "shut the *expletive* up" after he uttered a single word of Arabic.
Delta Airlines says that there were "more than 20 passengers that voiced discomfort" with Adam Saleh and his friend.
In the video Saleh is visibly upset and said he feels like he is in a "dream." He also says: "All these racist peoples said 'kick them out.'"
He promises that he would talk with his lawyer about the incident as soon as he arrived in New York.
A flight attendant escorted him and his friend off the plane.
Saleh's tweet with the video has already been shared well over 180,000 times and the hashtag #BoycottDelta has begun trending on Twitter.
In the video, Saleh is standing in the aisle of the plane with a flight attendant. "We spoke a different language on the plane and now we're getting kicked out."
At least one fellow passenger jumps to his defense in the video, calling the situation "insane."
In a tweet with another video, Saleh explained he was speaking Arabic with his mom
Many social media users are outraged
Because the "standard" is completely illogical and white privilege is definitely a factor
And some people are pointing out some serious irony
And making pointed observations
Saleh finally got on a new flight and promised again he'd be speaking to his lawyer
He thanked his thousands of supporters
Delta has responded on Twitter ...
But, is discrimination somehow OK because a lot of customers feel uncomfortable?
Saleh has some 264,000 followers on Twitter and more than 1.6 million on his main YouTube channel. Many of his videos have several million views each.
Relatedly, Ahmed Shihab-Eldin, a prominent Arab-American journalist was denied a ride by an Uber driver on Sunday. The driver mentioned "terrorism" and said Shihab-Eldin could be "an attacker."
This is the third time this has happened to Shihab-Eldin with Uber, according to the complaint message he wrote to the app.