American media organization ATTN - which positions itself as an 'issues driven media company telling stories worth your attention' - seems to have one important story to share with its audience: the revolutionary shatafa.
In a video posted to social media last week, ATTN documents the benefits of using a shatafa in place of toilet paper.
It doesn't just talk about the hygienic benefits of using water to clean your dirty bottom, but also pinpoints the disadvantages of using toilet paper on both one's health and the environment.
"Toilet paper isn't our only option," the media organization captions the video.
The video has gone viral, garnering over 15 million views at the time of writing.
Of course, Muslims couldn't help but comment about it, and hilarity ensued.