Egyptians' relationship with ta3meya is one not to mess with. Seriously.
The beans and chickpeas snack is one that is both traditional and loved by all, so it's only natural that Egyptians feel the need to protect it.
So, what happens when someone decides to call ta3meya "green burger"?
All sorts of memes... because did the world really need yet another fancy burger to be added to the quinoa burgers and cauliflower burgers?