'Suhoor outfits' are apparently a thing and most Muslims don't get why

Some people have a tough time staying up till suhoor, while others dread waking up in the early morning hours for a meal. Then you have those individuals who actually glam up for the pre-dawn meal ... because suhoor gatherings and outings are a real phenomenon today. 

Though these gatherings happen a couple of hours post-iftar, they require some real effort from Muslims ... in terms of fashion. Or so it seems. Thus, a number of brands have been launching "suhoor outfits" in an attempt to garner sales. 

But, does that mean normal clothes from one's closet are inappropriate for suhoor outings? Or are brands just trying to be witty (key word: trying) in their marketing strategies? 

Earlier this week, a fake post claiming H&M is advertising suhoor outfits on their website went viral on Twitter. Though the international retailer did recently launch a limited edition for Ramadan and Eid, they don't have a special section for suhoor wear. 

The screenshot was actually taken from a Gulf-based online retailer known as Namshi. The second model to the right in the photo below (screenshot from Namshi) is the same woman, wearing the same blue-striped white outfit, in the circulated photo (that's been said to belong to H&M). 

In reality, the outfit belongs to fashion brand Anotah, which operates in Kuwait, UAE, Bahrain and Saudi Arabia. 

Regardless of the brand that decided to market "suhoor outfits," they're there and they're real.

Muslims are not exactly comprehending why someone would pay extra money for an outfit labeled as "suhoor wear" when they could literally wear anything from their closet. That's assuming their outing is taking place before the early morning hours.