Who would have thought a chocolate brand would become the latest target of Islamophobic trolls?
Well it's true ... and Cadbury is handling it like a boss. It all started after a years-old image of a Cadbury employee holding a halal-certificate began making the rounds on the internet.
Soon after, Islamophobes began calling for a boycott of the brand, tweeting directly at the chocolate manufacturer asking why its products are "halal."
The brand had to spend an entire day explaining what halal actually means, pointing out the fact that chocolate bars are halal in and of themselves. Just like bread and water.
"They are just suitable for those following a halal diet in the same way that standard foods like bread or water would be," Cadbury tweeted to several users.