On Monday, Saudi Arabia's public prosecution launched an investigation into a controversial ad posted online by popular make-up artist Budoor Al-Ibrahim. This comes days after the social media star uploaded several videos promoting a range of massage products on Snapchat.
In the clips, she explains that the creams can be applied to private parts to enhance sexual pleasure.
This specific part of the ad sparked controversy across the ultra-conservative kingdom, where many believe sex is not a topic that should be discussed or even mentioned in public.
Some also accused Al-Ibrahim of "promoting homosexuality" after saying single men and women can "massage friends of the same gender using the creams."
The intense backlash didn't bother the make-up artist at first and she initially responded by saying those criticizing her were "haters."
However, after she was interrogated by the kingdom's public prosecution, she posted a Snapchat video apologizing over the promotion.
"I was called in for investigation over the ad in which I promoted a massage oil that went viral on social media. In the videos I posted I used words that might've included sexual innuendoes. I was just trying to share information about the product and was misunderstood. I'd like to apologize from the Saudi and Arab public over this, I am sorry and my intentions were good," she said.
The controversial ad is still making the rounds online
"This isn't just an ad, this is an incitement to debauchery and authorities must prosecute her and ban people like her from posting such ads because some of the content they're presenting to people defames society and our country. The true catastrophe is the people who follow these 'types' and the companies that hire them."
The social media star's ad continues to circulate online and is polarizing people's opinions, to say the least. Some think Al-Ibrahim must be referred to court over her actions while others believe the entire thing was blown out of proportion.
"You all have dirty minds !!! She said nothing bad , What is wrong with you people !" said one tweep, defending the influencer.
Several online users posted videos claiming Natural Touch, the store where the ad was shot, has been shut down by local authorities in Riyadh. However, the store made sure to upload a new post to its Instagram page, reminding people to visit their branches - with nine being located in Riyadh.
On the other hand, Saudi Arabia's Food and Drug Authority tweeted about taking action against a social media influencer who promoted a beauty products, without mentioning the product's nor the person's name.
The celebrity has now been interrogated in the case and might face legal action if public prosecution officials decide to refer her to court.