United Airlines has been getting quite the attention in the past couple of months -- and not for good reason.
In the most recent headline to make the rounds online involving the American carrier, a passenger is violently dragged off a flight for refusing to give up his seat after being asked to because the plane was overbooked.
Of course, Royal Jordanian decided to use this moment to troll the American carrier - with a play on the word drag (a colloquial term for cigarette).
"We would like to remind you that drags on our flights are strictly prohibited by passengers and crew," Jordanian Airlines tweeted following the news.
The United Airlines flight, which was going from Chicago to Kentucky, was overbooked and passengers did not agree to voluntarily give up their seats.
That's when the airline representatives chose four random passengers to leave the plane, one of whom refused.
This ultimately forced officials to request "the assistance of law enforcement," who then dragged the man from his seat, onto the floor and out of the plane.
The incident was caught on camera and shared online.
"This is an upsetting event to all of us here at United," said Oscar Munoz, the airline CEO, in a statement to the Guardian.
"I apologize for having to re-accommodate these customers. Our team is moving with a sense of urgency to work with the authorities and conduct our own detailed review of what happened," he added.
This is definitely not a first marketing win for Royal Jordanian ...
It all started when the Jordanian carrier trolled U.S. President Donald Trump and his proposed policies, specifically the now-frozen ban on people from seven Muslim-majority countries.
And then came the fight against the #ElectronicsBan
After the United States' and the United Kingdom's "electronics ban" announcement, which restricts passengers flying from a number of Arab countries and airlines from carrying certain devices on flights, Royal Jordanian decided to offer its passengers "alternative solutions" for entertainment.
And then came an "electronics ban" competition ... offering the winner two free tickets to the U.S.
Following the electronics ban, the Jordanian carrier decided to offer passengers an additional 5 KGs when flying to North America.
After receiving an outpouring of online support, the flag carrier asked its followers on social media to put their creativity to work, by creating their own electronics ban poems.
The prize? Two tickets to the U.S.
"Write your own electronics ban poem for a chance to win two tickets to the U.S.," the carrier wrote in a Facebook post.