On Tuesday, the hashtag #BoycottAmericanRestaurants started trending on Twitter in Saudi Arabia as a protest to U.S. President Trump's recognition of Jerusalem as Israel's capital city.
According to NewsWeek, iconic American food chains including McDonald’s, Papa John’s, Pizza Hut, Starbucks, and Burger King were all targets of the Saudi social media campaign.
Leading up to and following the official announcement by President Trump, international leaders and allies from Europe as well as the Middle East condemned and rejected the decision. Many warned that the move would potentially hinder the peace process and could lead to outbreaks of violence.