Amazon Prime members in the Emirati nation will now be able to enjoy the perks of the feature which include free next-day delivery, discounts, and special offers. People who sign up for it will get access to the platform's premium video/audio streaming service.
UAE users can now sign up for a 30-day free trial and then commit to a yearly or monthly subscription. Customers can then choose to pay an introductory promotional price of 12 dirhams ($3.27) per month until the end of October and 16 dirhams ($4.36) per month after the offer ends. They can also select to pay an annual 140-dirham ($38.12) fee for the service.
Speaking to The National, Amazon's Vice President of Prime and Marketing International, Jamil Ghani, said the company is thrilled to be rolling out the new service in the UAE.
He also spoke about the unique pricing strategy that Amazon follows before launching Prime services in new countries. He revealed the online shopping platform is working on expanding in the Arab world.
News of Amazon Prime's launch in the UAE went viral online shortly after it was reported and from the looks of it, it has left people divided.
Some were super excited to start using the service and think its amazingly priced when compared to U.S. Prime memberships (monthly memberships in the states stand at $12.99.)
However, not everyone's reaction was positive. Here's a sample of what people had to say about Amazon.ae's Prime launch:
About time, right?
Will it be a major competitor in the region?
"Shake up the OTT market in MENA"
Not all UAE residents are excited to use Amazon Prime, though
Some already have complaints
Amazon's launch in the UAE has been years in the making
In 2017, Amazon acquired Dubai-based online shopping platform Souq for reportedly $580 million.
In May of this year, the internet retailer Souq.com officially became Amazon.ae. With the launch, online shoppers started making purchases through the website and the Amazon app.
At the time, news outlets reported that UAE customers can choose the Arabic language when browsing the site, something that was not an option previously.
Prime members can also browse the site and online streaming platform in both Arabic and English.