A few days ago, Egypt's national football star Mohamed Salah broke the internet once again, but this time, it wasn't football-related.

On July 5, the Egyptian footballer tweeted a photo of him reading an Arabic-translated version of Mark Manson's "The Subtle Art of Not Giving a F*ck", and little did he know it would go viral on Twitter... or did he?

Amassing over 10,000 re-tweets, the photo led to a storm on the micro-blogging platform... 

It all started with this simple tweet

Which ultimately grabbed the attention of the author of the book

A number of people started purchasing the book ... only because Salah was reading it

"I've just bought it"

"This book will be a bestseller in MENA in no time"

Naturally, more people started following Manson himself, thanks to Salah

"Dear Mark, we are going to follow you and bring you more followers"

People are crediting Salah for increasing Manson's popularity ...

People were quite intrigued by Salah's book preferences, to say the least

Apparently, internet users in Egypt were searching for two things the night Salah posted his tweet: his book preferences and the prices of gold.

And, well ... guess what? People were more interested in Salah's book choices!

"In less than 12 hours, Google counted more than 600,000 downloads of the book"

"Salah took a photo with a book that you can hardly see. In less than 12 hours, Google counted more than 600,000 downloads of the book. And it is among the most trending searches ... That's a marketing bomb mashallah!" 

"I didn't even know this book, but now I feel it's as important as high school books"

"The majority of people looking for the book are from Egypt, Saudi Arabia, and Morocco"

"Everyone is looking for that book"

"I'm afraid of going to buy it only to find that prior reservation is required!" 

But, really, Salah's face is real life depiction of "The Subtle Art of Not Giving a F*ck"

And there was one joke that just had to be made