Meet the Arab woman who designs Beyoncé's turbans

When Beyoncé needs a new turban, she turns to Tunisian milliner (that's women's hat designer for you and me) Donia Allegue.

Most recently, the American singer wore one of Allegue's turbans in a special video to her song "Die With You," commemorating her 9th anniversary with Jay Z.  

 “This is the third time Beyoncé has worn my turban!" Allegue told Vogue Arabia. 

The first time the legendary pop star wore one of Allegue's turbans was back in 2015.

“I thought it was a joke,” the designer said.

Allegue, who has a shop just a few steps from the Champs-Élysées in Paris, launched her business in 2013 after stints working in top fashion houses Dior, Fendi and YSL. She noticed a lack of turban millinery shops in Paris and decided to enter the niche market. 

"My turbans are made to fit the same if you have your hair up or if you have your hair down. That’s what sets them apart," Allegue told Baco Luxury in 2015.

In addition to Beyoncé, Allegue's turbans have been worn by American singer Alicia Keys, German actress Diane Kruger and American jazz singer China Moses.

“A turban highlights your most important feature, your face,” the designer said. “You can wear a plain outfit but if you have a turban, you can really go anywhere –  an evening dinner out or to a red carpet event.” 

Allegue’s creations are sold at Printemps and at Harvey Nichols in Saudi Arabia, in addition to her Paris shop. Orders can be placed online through her website.

After Beyoncé became her client, demand has been high. As each turban is handmade from the finest materials, taking up to six hours to create, Allegue can't respond immediately to every request. 

Usually the waiting list is about four months long, so if you want to rock one in fall, this is the perfect time to plan ahead.