Eli Rezkallah, the Lebanese photographer, visual artist, and founder of the artistically unorthodox Plastik Magazine, has scored big for all women out there. 

"Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling 'their womanly duties'," Rezkallah wrote earlier this month.

"Although I know that not all men think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe where roles are inverted and men are given a taste of their own sexist poison," he explained. 

The shocking conversation led him to create "In a parallel universe" as a set of fictional images - based on "real ads in the mad men era" - to expose modern-day sexism in the advertisement industry.

Here are some of the now-viral pictures:

1. Schlitz Beer ad

2. Mr Leggs ad

3. Van Heusen's ties ad

4. Hardee's ad

5. Alcoa Aluminum ad

6. Hoover's Christmas ad

7. Lux, Liquid Detergent ad

8. Chase and Sanborn's coffee ad