A new generation of Arab children will get to experience a relaunched version of "Iftah Ya Simsim."
The show is the Arabic version of the American children's educational program "Sesame Street."
After 25 years off the air, the classic television show will launch its first new episode on Sept. 4 and 5.
During the Gulf War in 1990, the program's studios in Kuwait were destroyed. The redevelopment and relaunch of the show is the result of collaboration between Abu Dhabi Education Council, twofour54, the Arab Bureau of Education for the Gulf States and Bedia Media.
The relaunch is being hailed as a positive step to reaffirm the Arabic language for the young generation
"Our children need content that is developed specifically for their needs and matches their cultural values," Noura Al Kaabi, chief executive of twofour54, said according to The National.
“It will target their culture, their language, their relevance to the region, which is lacking with many."
Starting out it will air on 9 regional stations including Abu Dhabi Al Emarat TV and Sharjah TV.
The show is expected to reach some 45 million viewers. Whether you're young or old, you can enjoy singing and learning with your favorite classic characters.