Who wouldn't want to see inside "the world's most luxurious hotel"?
The new feature allows users to tour the hotel with a 360 degree interactive video.
Developed in collaboration with Google, this fully immersive digital travel platform is a hotel industry first.
"Just as we aim to exceed our guests' expectations whenever they visit our luxury hotels around the world, so is our aim to give an unforgettably rich, immersive online experience in advance of their arrival," said Ross McAuley, Jumeirah Group Vice President of Brand, Digital and Loyalty, according to a press release.
Users can uncover information and explore the vibrant colors and playful water features in the hotel's atrium.
Other experiences include the chance to dive into the Talise Spa infinity pool, take a leisurely stroll through the magnificent Royal Suite, and view Dubai from the hotel's helipad. Optimized for mobile and tablet users, the site will offer the opportunity to make hotel reservations at any point. The fully immersive experience is available in English, Arabic, German, Russian and Mandarin.