Vodafone Egypt has just released its latest ad ... but it's not like anything you've seen before.
The advertisement features some of Egypt's iconic figures as they pass their experiences to rising stars in the country. It focuses on the rise of new talent in Egypt ... talent that completes (not replaces) older ones.
The video features prominent and emerging athletes and actors/actresses, including Ramadan Sobhi and Mohamed Aboutrika, Ramy Ashour and Amr Shabana, Nelly Karim and Jamila Awad, and Ahmed El Sakka and Asser Yassin.
The two generations of icons are seen "training" together, with the older generation empowering the younger.
At the end of the advertisement, the company announces that they have launched their 4G service ... a new generation of technology for the country.
But, the message goes beyond just the telecom company's 4G launch.
The video has garnered over half a million views in just 24 hours.