Earlier this week, Vogue Arabia revealed their September issue, and it features none other than American-Palestinian model, Bella Hadid, on its cover.
The reveal comes months after Bella's sister, Gigi Hadid, was featured on the cover of the magazine's first-ever issue in March.
Photographed by designer and creative director of Fendi, Karl Lagerfeld, Hadid appears in a number of modest outfits in the most recent issue.
Speaking to New York Times, the magazine's new Editor-in-Chief, Manuel Arnaut, said Hadid "is a perfect fit for Vogue Arabia."
“Bella Hadid is one of the most celebrated models of the time, plus she has a link with the region, being half-Palestinian but also a Muslim,” he added.
"This cover is in honor of my teta Khair Hadid, my family, and my Arab/Muslim friends out there"
Mixed reactions on social media
Even though Hadid is half Palestinian (her father Mohamad Hadid, is a Palestinian who moved to Syria after fleeing Palestine when he was just 18 months old) people still attacked Vogue Arabia for featuring the model.
A few accused the magazine of misrepresenting Arabs, while others questioned why Arab stars and models are seldom represented on its covers.
"Why are there no Arab stars on the cover of Vogue Arabia?"
A few were disappointed with the cover
"Vogue ARABIA?"
"The MENA region is incredibly interesting and complex, and Vogue Arabia is constantly misrepresenting it"
Not everyone was upset though...
Some actually loved the cover and feature
A few called Hadid an 'Arabian Queen'
And freaked out over the fact that the model wrote the word 'Teta' in her caption
Many defended the magazine's choice
Some raised this point
Vogue previously faced similar backlash for featuring Gigi Hadid
Earlier this year, Vogue Arabia featured Gigi Hadid on their premiere cover.
Dressed in an embellished veil and hot pink headscarf, the half Palestinian model appeared on both the English and Arabic covers under the theme "reorienting perceptions."
Captioning an Instagram post she shared at the time the model wrote:
"Being half-Palestinian, it means the world to me to be on the first-ever cover(s) of Vogue Arabia.
I hope that this magazine will show another layer of the fashion industry's desire to continue to accept, celebrate, and incorporate all people and customs."
At the time, many criticized Vogue Arabia for featuring Hadid. The backlash was quite similar to the current criticism.