In a newly released promo video by Vodafone, Egypt's best known alternative musicians seem to be collaborating on a new project. Bands like Cairokee, and Sharmoofers, with solo musicians Yusra El Harawy and Hassan El Shafei merged together to bring the Egyptian public something new. The concept, IN, launched by Vodafone, aims to become the newest network for youth.
The telecom company hasn't explained its strategy yet, but enlisting youths' favorite musical talents has added a boost of anticipation to the mysterious project.
What is going on?