Directory 's Big Won Rankings for 2015 have been released and both the UAE and Beirut have made a name for the region in terms of creativity.
Since it's start in 2003, Big Won Rankings has conducted an annual survey of the best creative agencies and campaigns all around the world measured by the quantity and quality of awards won. Winners from at least 40 award shows around the world are entered into a database and points are allocated to each of the entrants depending on the nature of the award. More points are given to winners of global award shows such as Cannes Lions.
Having seen regional campaigns win at Cannes Lion in 2015, we had no doubt that we'd be seeing regional agencies, campaigns and people take Big Won's list by storm.
Here are a few of the top wins on the list:
UAE ranked #8 for "Top countries for creativity"
Leo Burnett Beirut ranked #4 & FP7/DXB #14 for "Top agencies for creativity"
Leo Burnett Beirut's Johnnie Walker campaign ranked #9 for "Top campaigns across all categories"
Again, Johnnie Walker ranked at #6, KAFA Lebanon 's ' Vote for us, we'll vote for you ' at #9 for "Top media campaigns"
Bechara Mouzannar of Leo Burnett MENA ranked #1 for "Top Chief Creative Officer"
Malek Ghorayeb of Leo Burnett Beirut ranked #1 for "Top Executive Creative Director"
And many many more. Congratulations to all :)
Check the full list here .