The Samsung Galaxy Studio opened at Dubai Mall Wednesday, serving up tech and entertainment straight into the night.
The pop-up shop put the newly launched Galaxy Gear S2 smartwatch and the company’s latest flagship phones into the hands of consumers — no strings attached.
Developed to entertain and surprise, the Galaxy Studio offers a white-glove tour of the devices, a unique virtual reality experience, and 3 live DJs.
Families will even have the chance to design their own Galaxy Gear S2 watch-face on the Galaxy Note5 or join in on the fun at the Galaxy Lounge.
The Galaxy Studio will run until Nov. 20 at Dubai Mall and will be open from 10 a.m. to 10 p.m. on weekdays and until midnight on weekends.
“As Samsung’s portfolio of Galaxy devices expands, it’s more important than ever that consumers understand how much they have to offer. The Galaxy Studio in Dubai is our way of helping consumers make meaningful connections with our devices in entertaining and creative ways,” said Tarek Sabbagh, head of IM division at Samsung Gulf Electronics, according to a press release.