Playing host to the world's most inspirational creatives every year, Cannes Lion 2016 recognized numerous campaigns from the Middle East this year.
From the United Arab Emirates to Saudi Arabia to Lebanon, the most anticipated event awarded some of the region's best creative agencies for their incredible work.
Here's a quick wrap-up of all regional winners at this year's festival:
Creative Effectiveness Lions:
- JWT Cairo took home a Bronze Lion for Vodafone Egypt's 'Fakka'
JWT reinvented the way mobile phone recharge cards are positioned, by creating micro-recharge cards, which could be used as "small change."