The Ice Bucket challenge was a clear winner for Facebook's annual awards in creativity this week, but who knew Lebanon would be the second most awarded country?
Leo Burnett Beirut, that's who.
Leo Burnett Beirut snagged three awards, two for its KAFA campaign in support of an anti-domestic violence law in Lebanon, and one for its Johnnie Walker, "Keep the Flame Alive" campaign. Looking at creativity, the incorporation of Facebook as well as interaction of users, campaigns between February 1, 2014 and March 31, 2015 were considered.
The agency tied for most awards with Droga5, an agency that is headquartered in New York, with offices in London and Sydney.
We guess the stereotype of Lebanese being the most creative in the world is true. Or maybe they just use a lot of Facebook.
Check out the winning campaigns below.
KAFA - Support for Domestic Abuse Law in Lebanon
Leo Burnett Beirut
Awards: New Frontier, Facebook for Good
Johnny Walker - " Keep the Flame Alive"
Leo Burnett Beirut
Awards: New Frontier (Silver)