>Eli Rezkallah, the Lebanese photographer, visual artist, and founder of the artistically unorthodox Plastik Magazine, has scored big for all women out there.
"Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling 'their womanly duties'," Rezkallah wrote earlier this month.
"Although I know that not all men think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe where roles are inverted and men are given a taste of their own sexist poison," he explained.
The shocking conversation led him to create "In a parallel universe" as a set of fictional images - based on "real ads in the mad men era" - to expose modern-day sexism in the advertisement industry.
Here are some of the now-viral pictures: