An Arabic hashtag that translates to "put 'dehlab' in a song" was the top trending topic in Egypt Saturday, proving once and for all that Crunch Egypt's Ramadan ad is officially the most successful and most hilarious Egyptian ad in 2015 so far.
The hashtag references the hit ad that propelled the Arabic word "dehlab," which in Egyptian slang means rubbery or something that can be easily morphed or manipulated, into national stardom.
It became one of the most popular words and phrases from the ad both inside and outside of the online world, as well as the subject of multiple viral hashtags and memes .
This latest one asks people to randomly put the word in songs and the results, spanning both popular English and Arabic songs, are ridiculous and nothing short of hilarious.
Legendary singing icon Umm Kulthum was not spared from the mania:
"Even patience turned out to be 'dehlab'", said @MeRoAhmedd, as she quoted the lyrics 'they described patience to me' from Umm Kulthum's famous song "We Daret El-Ayam." Apparently Umm Kulthum's patience turned out to be rubbery, of all things.
Neither was Adele:
Then it was Assala's turn:
"'Dehlab' I am Layla, I tell you I love you, I love you but I won't tell," said user @Mariammamdouh12, as she quoted Assala's hit single "Ya Magnoon."
Twitterverse even challenged Taylor Swift's writing skills:
Songs from TV shows were fair game too:
"I asked all of the 'dehlabians', why are you so? They told me the kindness our hearts are more 'dehlab' than this," said user @Fadyition, quoting lyrics from Ismail El-Leethy's song which is played on the 2014 Egyptian show "Ibn Halal".
Apparently rubber is also indestructible:
Mohamed Mounir was not left out either:
"My path is moving along and so is my life, the best 'dehlab' yet to come," said @MeRoAhmedd as she quoted lyrics from Mounir's song "Layaly".
Then this happened:
There's no doubt Egyptians will continue to entertain and amuse the online community for many hashtags to come.