Earlier this week, Britain's Channel 4 sparked outrage among viewers who accused it of "racial stereotyping."
This came after a trailer promoting one of the channel's forthcoming programs, 'My Week As A Muslim,' "disguised a white woman as Muslim for a social experiment," Huffington Post reported
Set to air next week, the program sees a British woman, Katie Freeman, being 'transformed' into a British Pakistani Muslim, "with make-up artists darkening her skin and giving her a new, wider nose with prosthetics."
In its trailer, Freeman is heard speaking of Muslims, saying: "You see them and you just think they're gonna blow something up."
The Briton then goes on to spend a week with a Muslim family in Manchester.
The show's producer responds
While the show is said to be aimed at challenging Islamophobia at a time when hate crimes continue to rise in the UK, its trailer sparked quite the controversy.
Amid the intense backlash, the show's executive producer Fozia Khan defended the decision to dress Freeman up, saying "it played an important part of the experiment."
“The programme allowed Katie to meaningfully walk in the shoes of someone from a different background and to experience what it is like to be part of the British Pakistani Muslim community, rather than observe it as an outsider," she explained.