There are moments when we come across an image that is so powerful that it can drive us to tears. Such an image can galvanize a generation, it can melt the coldest of hearts or it can create a well of emotion inside of us. Think of the Vietnam war’s “Girl in the Picture,” of the naked Vietnamese girl who had been burned by napalm and was in agony, or the picture of the lone student protester who held up a column of tanks during the Tiananmen Square protests of 1989.

Last week, I saw the image that was so powerful it literally made me cry just looking at my screen. The image below is of the 3-year-old Syrian boy named Alyan Kurdi. Like hundreds of thousands of others from Syria, Aylan and his family sought refuge and a new home in Europe.

As a father of a young child, all I care about is her safety and well-being. I can not imagine the horror that Aylan’s father, who was on the boat with Aylan and who lost his other son as well as his wife, is now living through.

My one hope is that this image and story will melt hearts across Europe and worldwide, and drive people to step up and help those from Syria and other countries who are fleeing violence and who want to make a home for themselves in a new country, a home that is safe where they can live far from the shadow of death.

For me, Aylan’s story and the images taken by Reuters are heartbreaking. I beseech you to take action, especially if you are European. You can either use the suggestions from the Independent or donate to organizations such as UNICEF or Save the Children that are supporting Syrian refugees.

Let’s do more, let’s help those in need. Let’s join together to ensure that there isn’t another Aylan.

Enjoy our weekly installment from Alex of Arabia, a blog featuring commentary on the media and marketing industry in the Middle East. Read former posts here .