Lebanese street artists the Dihzahyners just got a little bit more famous, as the multinational brand 7Up teamed up with the design collective for its "Feels Good to Be You" campaign.
The Dihzahyners – pronounced designers – are famous around the world for their creative stair artwork that can be seen all over Beirut.
7Up's campaign is being rolled out in more than 140 countries, is focused on highlighting people who are original and refreshing. Given that mandate, the Dihzahyners sound like a perfect fit.
The Dihzahyners regularly head out into the various neighborhoods of Beirut, finding old and neglected staircases to transform. Through vivid colors and bright geometric patterns, the group works to reinvent the city its members call home.
In the video created for the 7Up campaign, one of the Dihzahyners states, "Beirut is not just a city, its sort of like a life form. But in the way it lacks color is in the streets, in the alleyways, in those spaces that we walk around everyday and we want to see some art.
We want to revive Beirut, that Beirut that we know and that we love, that we sort of forgot along the way but we want to rediscover and fall in love with again."
Watch the full 7Up collaboration video below.