Whether you're a Pokémon fan or not, you've most probably got in on the latest game craze, Pokémon Go . People around the Middle East definitely have.

Here are 8 tweets that prove this game has taken the minds, hearts and souls of people in the region:

1. Brands have already embraced the Pokémon into their marketing strategies...

2. And people have turned into creepy professional stalkers...

3. While others are just catching all the wrong things

4. Some are afraid of heat stroke if they step outside to play

5. So they've resorted to driving...

6. While others are endlessly walking because it's worth it?

7. No matter where they are

8. Lots are just loving (or hating?) the challenge