As an e-commerce business, it’s already given that your customers and target market are Internet users. That means that the best way to reach them is through online marketing. With online marketing, you get a wide reach and the means aren’t as costly as traditional marketing, like using television, billboards and flyers.
One of the best things about reaching your market using the Internet is that there are tools that can provide you with metrics on how many people were reached, how much were converted to sales etc. When you’re able to measure and see the effectivity of your marketing strategy and materials, you are able to decide whether you should allocate more resources on a certain online platform or lessen it based on conversions.
Here are 5 practical tips that can help with your online marketing strategy:
1. Make sure your website is responsive to mobile devices
If you think creating a mobile app for your business is too big a task your team is not yet ready for, then at least make it mobile-friendly. More and more people are using mobile devices for online purchases and transactions. Make sure that they can conveniently view your website and access its functions with any mobile device so you wouldn’t be missing out on those sales.
2. Put your ads online
As mentioned earlier, with online marketing, things are cheaper compared with conventional ads and they are easy to monitor. Most online advertisements, such as pay per click (PPC), only charge you based on what has been delivered. You only pay for what you get and you can even limit these ads to your target audience based on their demographics and even psychographics.
3. Search Engine Optimization
Getting the highest possible ranking on search engine results, especially on Google, is worth all the effort for your business. This ensures your website’s visibility when users search with keywords. There are several SEO strategies to bank on, but a valuable one is producing unique and relevant content on your website.
4. Pick the right social media platform
You don’t have to be across all social media platforms to market your business. Having too many social media platforms to maintain and moderate can be a handful and unnecessary. Assess and pick out the appropriate ones for your business and put in effort growing your community or followers there.
5. Manage your online reputation
Customers turn to online platforms to express satisfaction or disappointment on a certain product or service. Make sure you catch what people are saying about your company online. Manage this by taking the time to give an appropriate response.
Marketing your online business requires time, effort and expertise. You can get the help that you need for building your SEO, managing your social media accounts or building a mobile-friendly website on freelancing platforms like Freelancer.com. With this, you have access to freelancers with necessary skills and expertise who are ready to help you market your e-commerce business online.
Enjoy our weekly installment from Sebastián Siseles, the international director of Freelancer.com, the world’s largest freelancing and crowdsourcing marketplace by total number of users and projects posted. View previous posts here .