With four focused conferences, more than 250 startups on display, activities, live music, entertainment, meet-ups, special invite-only events, and a takeover at Dubai Internet City during the two days of the gathering, STEP Conference 2018 saw the birth of a new format.
Tackling the latest in each of their industries, STEP Start, Money, X, and Digital paired the buzzing and trending topics with the right people you needed to talk to.
And there was more. This year's edition was served with a large dose of interaction, and if you made it across the entire venue, you definitely came across some - if not all - of our top 10 impressive things you should not have missed at STEP2018.
Let's take a look below:
1. Pepsi Smart Cart
By now, you probably heard about the Pepsi Smart Cart. Roaming around STEP2018 was the first-of-its-kind autonomous smart cart interacting with attendees and delivering refreshments and snacks around the hour.
The brain guiding the cart was Pepsi’s very own intelligence center which collected data from all over DIC and AUD.
2. noon's iconic yellow rubber ducks
Precisely at noon, the best place to be at was the Dubai Internet City lakes. Hundreds of the iconic yellow rubber ducks were released and all you had to do to score a noon discount was to grab yourself a duckie.
How many did you catch?
3. VW Meet The Mentors
The new VW Arteon hosted some of the most interesting mentorship sessions at STEP2018. A fleet of eye-catching sedans zoomed around with some of this year's top mentors and mentees driving or riding shotgun for a 1on1 session with #MeetTheMentors.
4. 2018 Pitch Competition
Like every year, STEP held its flagship Pitch Competition for some of the most interesting startups showcasing at STEP2018.
This year’s shine was stolen by many, but Kuwait-based digital platform Nabta Health came up top to win this year's prize!
5. STEP Start stage
6. Main stage chats
The main stage at the conference saw some of the most interesting fireside chats take place. Names like Facebook's Mark D’Arcy, Fadi Yaish, and Manal Rostom sparked eye-opening conversations that set the pace for STEP2018.
7. STEP Digital topics
Blockchain in advertising brought the hottest topic in tech into the digital mix, making the STEP Digital stage a buzzword of its own.
This stage also hosted OMD's curated segment as well as talks with Unilever's Asad Ur Rehman on the best practices in today's digital world.
8. STEP X tech talks
9. Fintech at STEP Money
FinTech fanatics found a home at STEP2018. The year's most talked-about advancements, blockchain, and cryptocurrency were the main attraction at STEP Money.
Ripple's Sagar Sarbhai shared the story of the company, and along with other experts, they discussed what the future of money holds.
10. Music nights at ON42
STEP Conference 2019
Sign up for a 2-for-1 discount code for STEP 2019 here!