People want Turkish Airlines to help Somalia by transporting aid to the country amidst a devastating famine affecting millions.
This is because it is believed to be the only commercial airline that currently offers flights to the country.
Jarre posted a video on Twitter speaking up about the crisis and blasting mainstream media outlets for their failure to cover it.
“The reality is, we can come together, we can look for solutions, and we can try. Especially with social media," Jarre says.
The hashtag then went viral with many celebrities joining in and urging everyone to make a move.
Arabs joined in too
Arab Israeli Nuseir Yassin, a 24-year-old Harvard graduate, posted a video urging people to support the campaign. He teemed up with comedian Ben Stiller among many other celebs to get the word out.