From creating thigh-gaps to erasing fine lines, we all know Photoshop is used judiciously in high-fashion billboards, magazine spreads and luxury brand advertisements. But did you know just how much it can transform one face?

Rare Digital Art, a New York firm that works with retouching and enhancing images for Vogue to the likes of H&M, recently released this time-lapse videos, showing how drastically six hours of retouching can change a face.