The British department store John Lewis is a legend in the world of advertising. The release of their tearjerking annual ad is a national event, with the spot usually going on to win several international advertising awards. Perhaps even more importantly, the ads have been credited with turning the brand around in the span of three years, bringing in more holiday shoppers and building awareness for the department store.
This year's advertisement cost $1.5 million to make, making this two minute spot budget closer to that of a small movie, rather then an ad campaign. But once you see #MontyThePenguin and his quest for love, you'll understand why.