Lomar, a luxury brand in Saudi Arabia that caters to both men and women, has debuted its own ehram - or 'hajj thobe' - at an obscenely expensive price.
While the advertisement promised that the garment would ensure more comfort since it was made of "100 percent cotton," the exorbitant price of the thobe usually worn during Muslims' pilgrimage was met with disdain by Saudis who took to Twitter. The usual price for a hajj thobe, which is made of two pieces- the izar and the ridaa- is between $8 and $13. Lomar, however, is selling its custom hajj thobe for almost five times the usual price, at $50.
Lomar unveiled a hajj thobe, what's next? I think they should also debut a kafan [the cloth used to wrap the dead], that way everything would be bought at a certain price. What do you think?
Unfortunately, and from experience, Lomar only cares about material gain and it doesn't really care about customer satisfaction!
Available now, hajj thobe at Giodarmo and Lomar, there is no limit to capitalists' greed.
Whoever buys a 'branded' hajj thobe from Lomar or anywhere else has a serious superiority complex issue and needs to see a psychologist as soon as possible!