In a video posted on their social media platforms on Thursday, Royal Jordanian shared a powerful message against discrimination.

This isn't the first time that their marketing team has turned heads either.

In recent months, the company had posted the perfect response to the electronics ban and hilariously trolled Donald Trump when a court blocked his Muslim Ban.

This time, however, they did away with the sarcasm and hit back sternly against discrimination, at a time when it seems to be reaching an all time high.

"Don't be afraid to say no to discrimination"

The video has been making the rounds online and many shared their thoughts on it:

Imaginative and powerful

Everyone is hailing RJ's marketing team

Other airlines should take note...