Jaguar becomes first brand to light up Burj Khalifa

In a first of its kind event, Dubai's most iconic building became the centerpiece for a massive Jaguar light show.

While the Burj Khalifa is lit up nightly with a fountain show taking place at regular intervals, this marks the first time a brand has used the world's tallest tower as a screen to present itself to the world.

The event was staged to launch Jaguar's F-PACE vehicle, the company's first SUV, and the visuals were stunning! Passersby were almost certainly confused for a second, wondering if maybe it was New Year's Eve all over again.

Burj Khalifa's LED façade spans a total area of 32,467 square meters, holding the Guinness record as the World's Largest LED-Illuminated Façade. Some 70,000 LED bulbs were used to bring to life the Jaguar display, synchronized across the massive structure.