Social media is on the rise, but Twitter seems to be reaching out for the stars as it teams up again with Google, after their previous agreement expired in 2011.
The partnership, announced in early February, will allow Google to feature more real-time content and give Twitter an uptick in traffic.
Since 2012, Twitter's growth has slowed, and many see these recent search partnerships (Bing, Yahoo) as social media platform's efforts to continue to grow.
This news could present a challenge to brands, as now negative tweets that they could have ignored before will show up in Google search. But for anyone who has tried to search tweets on Twitter itself, this news is pretty sweet.