Emirates shoots to No. 1 as top-ranked brand in the UAE

YouGov Brand Index has released its mid-year rankings of brand identification, revealing that Emirates has risen to the No. 1 spot in the UAE while Samsung has maintained its leading position in Saudi Arabia.

Interestingly, Whatsapp has landed the No. 2 spot in Saudi Arabia and the UAE, making its first appearance in the top 10 in both countries.

While Samsung maintained its No. 1 spot in Saudi Arabia, the tech giant sunk to No. 3 in the UAE, formerly holding No. 1 there as well. Apple maintained its third-place ranking in Saudi Arabia.

Other newcomers to the top 10 for Saudi Arabia include YouTube and Toyota, while Etihad Airways and YouTube were the newcomers to the UAE's ranking.

View the full mid-year rankings below:

1. Samsung
2. Whatsapp
3. Apple
4. Al Baik
5. Apple iPhone
6. Almarai
7. Google/Visa Inc.
8. YouTube
9. Galaxy
10. Toyota

1. Emirates
2. Whatsapp
3. Samsung
4. Apple
5. Google
6. Facebook
7. Etihad Airways/YouTube
8. Apple iPhone
9. Emaar
10. Dubai Mall