Egyptians take a lot of pride in the 6th of October national holiday and therefore, with every passing year, some sort of genius move, something as simple as a humorous show, amuses the public.
This year however, Durex took the grand prize with a very simple and sassy Facebook ad that is quickly going viral.
With more than 16,000 likes and 2,000 shares by the late afternoon on the day it was posted, which is a huge surprise since the majority of Egyptians would most like refuse to push the "like" button on a Facebook page dedicated to condoms, the ad has proved to smash the social norms with witty humor.
To whoever is in charge of the Durex online marketing strategy, thank you for giving us a much a needed laugh!